Emotional commitment colors everything

As a part of my program to learn how to use the Mac OS more effectively (mostly to counteract my lack of Mac-command-line kung fu, but partly to get Neal Ford off my back ;-) ), I set the home page in Firefox to point to the OSX Daily website. This morning, this particular page popped up as the "tip of the day", and a particular thing about it struck my fancy. Go ahead and glance at it before you continue on.

On its own merits, there's nothing particularly interesting about it—it's a tip about how to do a screen-capture in OS X, which is hardly a breakthrough feature. But something about the tenor struck me: "You’ve probably noticed there is no ‘Print Screen’ button on a Mac keyboard, this is to both simplify the keyboard and also because it’s unnecessary. Instead of hitting a “Print Screen” button, you’ll hit one of several keyboard combination shortcuts, depending on the exact screen capture action you want taken. ... Command+Shift+3 takes a screenshot of the full screen ... Command+Shift+4 brings up a selection box .... Command+Shift+4, then spacebar, then click a window takes a screenshot of the window...."

Wait a second. This is simpler?

If "you're a PC", you're probably rolling on the floor with laughter at this moment, determined to go find a Mac fanboi and Lord it over him that it requires the use of no less than three keystrokes to take a friggin' screenshot.

If, on the other hand, you love the Mac, you're probably chuckling at the idiocy of PC manufacturers who continue to keep a key on the keyboard dating back from the terminal days (right next to "Scroll Lock") that rarely, if ever, gets used.

Who's right? Who's the idiot?

You both are.

See, the fact is, your perceptions of a particular element of the different platforms (the menubar at the top of the screen vs. in the main window of the app, the one-button vs. two-button mouse, and so on) colors your response. If you have emotionally committed to the Mac, then anything it does is naturally right and obvious; if you've emotionally committed to Windows, then ditto. This is a natural psychological response—it happens to everybody, to some degree or another. We need, at a subconscious level, to know that our decisions were the right ones to have made, so we look for those facts which confirm the decision, and avoid the facts that question it. (It's this same psychological drive that causes battered wives to defend their battering husbands to the police and intervening friends/family, and for people who've already committed to one political party or the other to see huge gaping holes in logic in the opponents' debate responses, but to gloss over their own candidates'.)

Why bring it up? Because this also is what drives developers to justify the decisions they've made in developing software—when a user or another developer questions a particular decision, the temptation is to defend it to the dying breath, because it was a decision we made. We start looking for justifications to back it, we start aggressively questioning the challenger's competency or right to question the decision, you name it. It's a hard thing, to admit we might have been wrong, and even harder to admit that even though we might have been right, we were for the wrong reasons, or the decision still was the wrong one, or—perhaps hardest of all—the users simply like it the other way, even though this way is vastly more efficient and sane.

Have you admitted you were wrong lately?

(Check out Predictably Irrational, How We Decide, and Why We Make Mistakes for more details on the psychology of decision-making.)